Diverse, High Quality Audience
Pizza Pizza reliably delivers measured high quality traffic on a regular basis.
Pizza Pizza is the dominant market leader for its category in the GTA with a market share of 70%. Over 25% of all people who reside in the GTA will visit a Pizza Pizza location this month. That equates to over 1/2 million people every week.
How It's Measured
PPTV offers one of the highest measured based networks in the GTA.
PPTV's audience is measured in a few ways:
- audience size is verified by referencing actual transactions
- attendance is tracked by independent third party published audience research
- mobile and web features are tracked directly through page views and clicks
Advertisers are guaranteed cost-effective access to PPTV's large audience.
Up-to-date audience profiles and coverage data may be obtained in order to facilitate objective comparisons with other broadcast media or signage alternatives.
Demographics
Best youth reach in the GTA.
Time is divided into three day parts (11am–5pm, 5pm–10pm and 10pm–2am) providing the opportunity to target youth and family (age 12–34) during the day and adults in the evening and at night. PPTV offers a similar reach in total traffic efficiency to that of main-stream broadcast channels in the regional market.
Visit Length
People visiting Pizza Pizza stay longer.
With an average dwell time of 20 minutes for those who pick up or eat at the restaurants, this is the perfect time to relax, enjoy some pizza and take in what's on PPTV. PPTV is also one of the only networks in the city offering audio which works to engage the audience even further.
